This is all about me (and you).

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A Data Analyst with a strong digital Marketing and Event background that is passionate about using technology and data to solve business problems.


A few hard facts about me. Feel free to look at the resume below.

  • Fullname: Sebastian Friedrich Engels
  • Birth Date: October 29, 1989 only days before the Berlin Wall fell
  • Job: Data Analyst, Data Scientist
  • Website:
  • Email:


With a strong affinity to technology and entrepreneurial ventures I have build up a broad spectrum of skills across tech, data and team management skills.

Selected Tools/Technologies:


My life Quick and Dirty ...

Work Experience

Data Analyst (Marketing)

Feb 2018 - Present

I spun up the metrics program to allow for deeper insights and more flexibility using a data warehouse and other tools. I’m running weekly metrics meetings to share user/behavior insights with the team and to execute data-driven experiments in Marketing and Product Development.

* General: Python, SQL, Anaconda, GitHub and PostgreSQL. Data Acquisition: various API libraries from our data storage providers. Data Wrangling, Visualization and Experimentation: Pandas, Jupyter Notebook, Matplotlib/Seaborn and other common Data Science tools and libraries.

CEO, Co-Founder

Jan 2017 - Present

Owl & Squirrel Studio

I co-founded this boutique design and software agency that creates light-weight web and mobile-first solutions. We’re here to craft serious websites and whimsical apps that can provide great brand communication, fast.

* General: HTML5, CSS, Javascript, ReactJS, Gatsby, Hugo, Jekyll. Tools: Google Tag Manager, Google Analytics, Google Optimize, Adobe Creative Cloud.

Digital Marketing Specialist

Jun 2015 - Dec 2016

Store Manager (interim)

Nov 2016 - Dec 2016

Digital Marketing Specialist

Aug 2015 - Dec 2016

Summer Intern

Jun 2015 - Jul 2015

Righteous Babe Records

Overseeing all digital marketing activities (incl. Social Media, Video and Website) for the record label Righteous Babe Records and the concert hall Babeville.

* Implemented regular analytical reports for all digital marketing activities to generate insights and optimize our social media ad budget spending.

* Created a new system of automating scheduled posts connecting it with other general planning tools

Event Marketing Assistant

Dec 2012 - Jul 2014

Event Assistant

Apr 2013 - Jul 2014

Marketing Assistant

Dec 2012 - Jul 2014

Berlin Pride

At Berlin Pride, one of the largest parades in Europe, I was responsible for general Marketing and Event activities (Social Media, Press Briefings etc.)

* Introduced a kids’ friendly corner and lounge organizing 20+ volunteers, raising funds from sponsors as well as communicating with other stakeholders (in and outside the organization).

* Worked with 45 Pride organizations to pull together content for the annual nationwide Pride Publication.

Head Organizer

May 2011 - Jan 2012


Led organizational team for student job fair, the largest student operated project at University of Potsdam.


Arts Management M.A. Degree

August 2014 - May 2016

University at Buffalo

GPA 3.94 - Buffalo, NY, USA

Business / Marketing B.Sc. Degree

October 2010 - August 2014

University of Potdam

GPA 4.0 - Postdam, Brandenburg, Germany

Where to find me

Oldenburger Str. 35
10551 Berlin

105 Ashland Ave.
Buffalo, NY 14222

Email Me At

Call Me At

Int. Number: +1 (716) 844-6991
Germany: (+49) 157 565-34-634